AMUL

Utterly Butterly Delicious is a treasured memory of our childhood days. She was cute, strong and confident. She tempted us to relish a dollop of butter every day. AMUL is the acronym of Anand Milk Federation Union Limited. Started in the mid 1940’s, AMUL was the product of the white revolution of India. The company was created to change the milk trend and uplift the life standards of the farmers. The logo has undergone minimal changes in terms of font and colour. However the tagline has been changed time to time in lieu with the audience. Some of the famous Amul tag line which was used in promotional hoardings and advertisement are

• ·        Delivered easily
•      Popular Khana
•     Always in style
• ·        For posterity not austerity 
•         Rail-ly good
•          Tons of Butter

The prominent product tag lines include Utterly Butterly delicious and The taste of India . AMUL means priceless. The company was invaluable for both the dairy industry as the well the society. AMUL girl expressed her views and spoke aloud about the various issues and problems faced by the society. She was also applauded the goodness and achievement. The company was initially started by Gujarat Cooperative Milk Marketing Federation Ltd to cater to the needs of farmers who were exploited by the Polson Milk Company in Gujarat. Today, the company has over 300 products which are marketed worldwide. One thing has not change, the spirit and the passion of the company